Telemarketing – The Fastest Way to Grow Your Business
A priority for any business looking to grow is to expand its customer base as quickly as possible. The most popular and effective method to date remains telemarketing. In today’s article, we will discuss the method of operation and the advantages of the service.
What is “telemarketing”? A brief introduction to the method of operation:
Telemarketing is distance marketing, where contact is made by phone. Initially, a selection of potential clients is conducted to build a database. This step is the most complex and labor-intensive, as it requires significant time and good preparation. After that, each contact in this database is called. The interest of the customer is checked, and based on the preliminary research, the exact service or product is offered.
The role of the telemarketer or the so-called “call center agents/operators” is very important here. They must be thoroughly trained in verbal and psychological methods for conducting conversations, as well as having a deep understanding of the specifics of the product/service they offer. The telemarketer must approach the questions, concerns, and even emotions of each individual with professionalism to overcome them and showcase all the advantages and positive aspects of the offered product/service.
Main activities of the telemarketing department:
- Phone sales – attractive offering of products and services;
- Scheduling meetings – for the sales department or directly with management, according to set goals;
- Technical support – for companies in the IT industry, for example;
- Building a database – based on specific economic activities, focus, etc.
Advantages of using telemarketing services:
- Established customer base that would be interested in your specific product/service;
- Savings on time, energy, and travel;
- Professional and quality offering of your product/service;
- Fast direct sales;
- Rapid growth in financial performance with minimal investment;
- Business expansion in a short timeframe;
- More time for you!
At Tele Sky, we offer telemarketing services for companies in the insurance sector, as well as those developing their activities in the information technology industry. As proven professionals in this field, we have also established a service for training employees for call centers. Our “Call Center Academy” offers high-quality training for personnel in the field to ensure professional and adequate service to our clients.
We remain at your disposal!